Business Description
Harley-Davidson Inc
NAICS : 336991
SIC : 3751
ISIN : US4128221086
Share Class Description:
HOG: Ordinary SharesTotal Employee Number:
7,200Compare
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Traded in other countries / regions
HOG.USAHOG.Argentina0QYY.UKHOG.AustriaHAR.Germany1HOG.ItalyH1OG34.BrazilHOG.Mexico Index Membership
Russell 1000Russell 3000S&P 500 IPO Date
1986-07-08Description
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Financial Strength
6/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Cash-To-Debt | 0.82 | |||||
Equity-to-Asset | 0.42 | |||||
Debt-to-Equity | 0.72 | |||||
Debt-to-EBITDA | 4.18 | |||||
Interest Coverage | 8.51 | |||||
Piotroski F-Score | 5/9 | |||||
Altman Z-Score | 2.23 | |||||
Beneish M-Score | -2.82 | |||||
WACC vs ROIC | ||||||
Growth Rank
5/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
3-Year Revenue Growth Rate | -1.4 | |||||
3-Year EBITDA Growth Rate | -9.8 | |||||
3-Year EPS without NRI Growth Rate | -20.1 | |||||
3-Year FCF Growth Rate | 8.8 | |||||
3-Year Book Growth Rate | 12.2 | |||||
Future 3-5Y Total Revenue Growth Rate Estimate | 2.73 |
Momentum Rank
8/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
5-Day RSI | 52.84 | |||||
9-Day RSI | 50.65 | |||||
14-Day RSI | 51.41 | |||||
3-1 Month Momentum % | 18.07 | |||||
6-1 Month Momentum % | 19.33 | |||||
12-1 Month Momentum % | -3.15 |
Liquidity Ratio
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Current Ratio | 1.91 | |||||
Quick Ratio | 1.66 | |||||
Cash Ratio | 0.73 | |||||
Days Inventory | 75.44 | |||||
Days Sales Outstanding | 156.62 | |||||
Days Payable | 47.08 |
Dividend & Buy Back
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Dividend Yield % | 2.94 | |||||
Dividend Payout Ratio | 0.49 | |||||
3-Year Dividend Growth Rate | 4.6 | |||||
Forward Dividend Yield % | 2.94 | |||||
5-Year Yield-on-Cost % | 4.46 | |||||
3-Year Average Share Buyback Ratio | 8.5 | |||||
Shareholder Yield % | 151.77 |
Profitability Rank
7/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
Gross Margin % | 28.09 | |||||
Operating Margin % | 5.78 | |||||
Net Margin % | 5.34 | |||||
EBITDA Margin % | 12.21 | |||||
FCF Margin % | 1.02 | |||||
OCF Margin % | 4.62 | |||||
ROE % | 7.08 | |||||
ROA % | 2.29 | |||||
ROIC % | 2.45 | |||||
3-Year ROIIC % | 8.51 | |||||
ROC (Joel Greenblatt) % | 11.08 | |||||
ROCE % | 5.11 | |||||
Years of Profitability over Past 10-Year | 10 | |||||
Moat Score | 6 | |||||
Tariff Resilience Score | 3 |
GF Value Rank
10/10
| Name | Current | Vs Industry | Vs History | |||
|---|---|---|---|---|---|---|
PE Ratio | 14.18 | |||||
Forward PE Ratio | 65.34 | |||||
PE Ratio without NRI | 16.9 | |||||
Shiller PE Ratio | 6.68 | |||||
Price-to-Owner-Earnings | 5.85 | |||||
PEG Ratio | 0.82 | |||||
PS Ratio | 0.68 | |||||
PB Ratio | 0.92 | |||||
Price-to-Tangible-Book | 0.94 | |||||
Price-to-Free-Cash-Flow | 142.63 | |||||
Price-to-Operating-Cash-Flow | 16.68 | |||||
EV-to-EBIT | 8.63 | |||||
EV-to-Forward-EBIT | -77.5 | |||||
EV-to-EBITDA | 5.77 | |||||
EV-to-Forward-EBITDA | 16.62 | |||||
EV-to-Revenue | 0.7 | |||||
EV-to-Forward-Revenue | 0.81 | |||||
EV-to-FCF | 69.27 | |||||
Price-to-GF-Value | 0.89 | |||||
Price-to-Projected-FCF | 0.33 | |||||
Price-to-Median-PS-Value | 0.63 | |||||
Price-to-Graham-Number | 0.84 | |||||
| Price-to-Net-Current-Asset-Value | 5 | |||||
Earnings Yield (Greenblatt) % | 11.59 | |||||
FCF Yield % | 1.67 | |||||
Forward Rate of Return (Yacktman) % | 13.66 |
Operating Revenue by Business Segment
Operating Revenue by Geographic Region
Historical Operating Revenue by Business Segment
Historical Operating Revenue by Geographic Region
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Harley-Davidson Inc Executives
DetailsAnalyst Estimate
Key Statistics
| Name | Value | ||
|---|---|---|---|
| Revenue (TTM) (Mil $) | 4,316.496 | ||
| EPS (TTM) ($) | 1.76 | ||
| Beta | 1.4761 | ||
| 3-Year Sharpe Ratio | -0.21 | ||
| 3-Year Sortino Ratio | -0.3 | ||
| Volatility % | 38.26 | ||
| 14-Day RSI | 51.41 | ||
| 14-Day ATR ($) | 0.929603 | ||
| 20-Day SMA ($) | 25.104 | ||
| 12-1 Month Momentum % | -3.15 | ||
| 52-Week Range ($) | 17.09 - 31.25 | ||
| Shares Outstanding (Mil) | 105.27 |
Piotroski F-Score Details
Year:
| Component | Result | ||
|---|---|---|---|
| Piotroski F-Score | 5 | ||
| Positive ROA | |||
| Positive CFROA | |||
| Higher ROA yoy | |||
| CFROA > ROA | |||
| Lower Leverage yoy | |||
| Higher Current Ratio yoy | |||
| Less Shares Outstanding yoy | |||
| Higher Gross Margin yoy | |||
| Higher Asset Turnover yoy |
Harley-Davidson Inc Filings
| Filing Date | Document Date | Form | ||
|---|---|---|---|---|
| No Filing Data | ||||
Harley-Davidson Inc Stock Events
| Event | Date | Price ($) | ||
|---|---|---|---|---|
| Third quarter earnings conference call for 2026 | 2026-11-04 08:00 | In 122 days | ||
| Third quarter earnings results for 2026 | 2026-11-04 | In 121 days | ||
| Second quarter earnings conference call for 2026 | 2026-07-30 08:00 | In 25 days | ||
| Second quarter earnings results for 2026 | 2026-07-30 | In 24 days | ||
| USD 0.187500 Cash Dividend | 2026-06-08 | 24.49 (+1.28%) | ||
| General meeting for 2026 | 2026-05-21 15:00 | 23.85 (+1.71%) | ||
| First quarter earnings conference call for 2026 | 2026-05-05 08:00 | 23.21 (-4.21%) | ||
| First quarter earnings results for 2026 | 2026-05-05 | 23.21 (-4.21%) | ||
| Investor Discussion of Harley-Davidson Financial Services (HDFS) | 2026-04-16 09:00 | 22.86 (-1.38%) | ||
| USD 0.187500 Cash Dividend | 2026-03-02 | 18.00 (-1.04%) |
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Harley-Davidson Inc Frequently Asked Questions
What is Harley-Davidson Inc(HOG)'s stock price today?
The current price of HOG is $24.96. The 52 week high of HOG is $31.25 and 52 week low is $17.09.
When is next earnings date of Harley-Davidson Inc(HOG)?
The next earnings date of Harley-Davidson Inc(HOG) is 2026-07-30 Est..
Does Harley-Davidson Inc(HOG) pay dividends? If so, how much?
The Dividend Yield %  of Harley-Davidson Inc(HOG) is 2.94% (As of Today), Highest Dividend Payout Ratio of Harley-Davidson Inc(HOG) was 0.57. The lowest was 0.13. And the median was 0.33. The  Forward Dividend Yield % of Harley-Davidson Inc(HOG) is 2.94%. For more information regarding to dividend, please check our Dividend Page.
Guru Commentaries on NYSE:HOG
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Articles on Harley-Davidson Inc
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Headlines
See More- 1
Jun 12, 2026
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Seeking Alpha • 1:28pm
Jun 09, 2026
Harley-Davidson stepping up U.S. production by bringing home Revolution Max platform
Seeking Alpha • 9:22am
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